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Still from "Leggo" video

Still from "Leggo" video

B. Smyth's promising and impressive back catalogue

I really enjoyed The Florida Files EP songs.  They felt honest to his voice.  He’s a bit of a romantic.  He thinks about girls, crushes on them, ponders over the phrasings of love letters, wants to be young and have fun.  He's proud of his southern heritage.  There are strong references to South Florida culture in his “Win Win” video, and more oblique references to southern culture in “Twerkaholic,” which is a gorgeous song melodically. Nearly all the Twerking contest contestants represent the South.

Gettin’ That” felt like a triumph in terms of establishing his uniqueness and potential as an artist.  My favorite scene from the video is when he takes off his star couture and scores the girl’s phone number.  His anticipation of getting to know someone for the first time is palpable, and the scene makes him feel accessible and real.

Still from "Gettin' That" video

Still from "Gettin' That" video

Do Us” is an amazing and genuine song, slinky and sincere and sprinkled with lyrics that seem personally meaningful.  It really showcases his skills as a songwriter. 

 

While I’m sure B. Smyth is busy at work recording his next album, I think fans need to find a way to discover his past music. 

My second activation for B. Smyth would involve a live, pro-shot concert of five of his songs, both pre- and post-RCA, that we could then post to social media as discrete performance videos.  We could designate a city where we know he has a strong fan base and using social media, announce a surprise show at an intimate venue.  We would edit the resulting footage and seed it on social media and streaming platforms.  And we can encourage fans to post footage of the concert onto YouTube as well.  Even better, we can team up with Spotify.  They recently launched a video content department and are chasing after the Instagram demographic.

 

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